Functions that eCommerce agencies have been working on

The e-commerce industry is changing rapidly with the evolution of technology. As a result, Ecommerce agency are quickly adapting to this change and are coming up with new strategies to stay relevant.

Some of these strategies include:

1) Building an e-commerce platform from scratch

2) Expanding into different markets and geographies (i.e., going international)

3) Investing in mobile apps for a better customer experience

In the following article, we are going to take a closer look at the functions that eCommerce agencies have been working on.

1) Building an e-commerce platform from scratch

Ecommerce agencies are responsible for the design and development of websites. They also work on the marketing side of things, by making sure that the website is getting traffic and converting it into sales. For example, Shopify Hong Kong would drive data from e-commerce, offering analysis sources to businesses to better target their customers on the platform.

The design process is usually started with a meeting between the client and the agency. The purpose of this meeting is to get to know each other better and figure out what kind of website they want. Once both parties agree on what needs to be done, the eCommerce agency starts working on wireframes, which are a blueprint for how the website will look at a high level. Once those are approved, they start designing it with mock-ups, which are pictures of how it will look on different screens or devices. Once Shopify web design is tested on the development site, the eCommerce agency would make the version live online, showing the built site to the public.

2) Expanding into different markets and geographies (i.e., going international)

The internet has made it possible for businesses to go international. With the help of technology, they can reach a global audience and expand their customer base.

There are many ways in which a business can go international. The first step is to make sure that the website is available in different languages. This way, it will be accessible to people from different parts of the world and not just those who speak English.

The second step is to create an online presence on social media platforms such as Facebook and Twitter so that customers can find information about your company easily.

Last but not least, eCommerce agencies could give businesses opinions on the brands’ STP when entering new markets.

These steps are all included in Shopify development services offered by eCommerce agencies or individual professionals in the digital business fields.

3) Investing in mobile apps for a better customer experience

Mobile devices have become part of our life without being noticed. To better interact with customers, many businesses not only put effort into websites to be customized into desktop versions but also turn the site to a responsive style, allowing better mobile-friendliness. Indeed it might help, but the best way is always to have personalized Apps that have comprehensive customized functions for the customers.

As compared to websites, which are often more for “delivering messages“, Apps are used to “make interaction“ with customers. Customer experience could be enhanced through the simplified procedure when being in touch with the brand. However, the development takes time and effort to do so. Professionals, such as Shopify partner, who are familiar with the technical skills and knowledge are always preferred by the companies which wish to develop private Apps.